Our primal instinct
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Listening to stories is our primal instinct.
Our forefathers gathered around the fire to tell stories.
We, as kids, gathered around our grandma to listen to her stories.
We, as customers, gather around the brands to read stories.
The progression of our lives is nothing but the story that we tell ourselves.
We are wired to stitch the spontaneous patterns of our life into a structure.
It enables us to convey a message.
The story makes it easy to communicate the complexities of the world simply.
The metaphors, the symbols and the structure are the story’s integrity.
It binds the unmaterialistic imagination and transmits it as an idea.
The idea which speaks imagination of the readers.
Stories inspire actions, Stories build connections.
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Originally published at https://satyajett.blog on May 12, 2025.