The human mind perceives things based on labels.
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Labelling has an annotation.
The human mind perceives things based on labels.
It saves mental energy, and it is natural.
Pairs are made in heaven, but the choices are made on earth.
It is a marketer’s job to keep the brand message clear.
Especially in Luxury Brand Marketing, it is not about what you say, but more about what you don’t say about the brand and the product.
Luxury brand marketing is all about selling exclusivity while still remaining democratic.
Luxury brand marketing is all about presenting dreams and hopes that are accessible to the people who cherish fine things in life.
Words have the power to convey the message and allow the customers to read between the lines.
Words provoke imagination and spark ideas.
Words are a boon, a magic wand in a luxury marketer’s hand.
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Originally published at https://satyajett.blog on May 12, 2025.