These roles are about to get more expensive.

I am sick of reading about AI, I am sick of watching and reading generalised content too. Might it be a blog post that is generative or a reel that speaks the exact same words as the previous one in the feed, and mind you on the exact same music — viral music, words and videos? I was pondering upon this while watering the garden today. Why? was the biggest question I wanted to answer for myself, Secondly, I wanted to know what would emerge from this overpopulated arena and what the future hold for us as a human race.

The answer to the first question of “why” was very easy. It’s easy to create using Chat-GPT and just like mobile phones made everyone a photographer, Ai is making everyone a content writer. It is easy to understand the algorithms and replicate the success of others hence the rise of generalised tasteless content. Monkey see monkey do would have been an opt phrase for this phenomenon, but there is one more pressing issue that lies beneath the facet of this popular culture. Bots taking over the human job is not the real problem, but humans behaving like a bot is.

But the people who truly understand this will anchor to the fate of a leader. It is not a very good idea to be a photographer when everybody is a photographer. In this post, I want to dive into the human aspect of life that will gain more value in future when we co-exist with AI.

By the way, from the reflection in the garden emerged an unexpected star — Cultural and Creative leadership.

We are living in the history of tomorrow — Unveil the hidden power of cultural and creative leadership to stay relevant

I want to explore the roles that would not only survive but thrive in the era of AI. Today, you will get to know about uniquely human roles that are more valuable than ever. From the vibrant world of art and entertainment to the boardrooms of innovative companies there are creative minds who are steering the ship towards uncharted territories of inspiration and innovation.

Creators: The very essence of human expression is “creativity”

Since the dawn of civilisation, human expression has been at the heart of cultural and creative leadership. Creativity and the fearlessness that comes in aid to execute it have propelled our civilisation to the brink of modernity and now AI. A creative leader who came up with an idea to trap a mammoth in the pit won bread not only for himself but for his entire tribe. A creative decision that led to install lights on the road shaped the culture of the street, thanks to Thomas Edison.

Creativity is a trend that never goes out of fashion. And creative leaders breathe life into the ideas, stories, and artistic creations that resonate deeply with the audience. They offer a confluence of mental energies that transcends the connections of algorithms and leaves a long-lasting emotional impression.

Innovators: Problem-solving is human nature, Algorithm is a tool

Looking at the state of feed on any given social media, it is safe to say that it is not perfect. I am a man in my late 30s and I have seen ads about sanitary napkins on YouTube and Instagram. To some extent, I strongly believed that Instagram thought of me as a pregnant woman when the pad ads stopped and the algorithm started pushing baby-birthing videos. I might have lost hope in the technology but not in the potential of it. It will improve for sure. But will it ever be able to meet us on the human horizon? I don’t think so.

Apart from being a waste of ad money, It is irrelevant. I had to share this screenshot with you. Mind you, My laptop is used only by me, no one other than me has ever touched my phone and laptop.

Said so, any technology is not built for an individual. It is built to serve customised solutions to the masses. It is good at digging deep into the data and address in bulk to the masses. However, it is crucial to understand that the masses are the group of people that are approached from a very generalised notion of parameters. A creative leader can connect individuals with an individual to create a community rather than just a “group” of people. The whole beauty of such experience lies in the human touch, to convey ideas which are emotionally charged and catered towards unique individuals.

Culture Shapers: Repetition is Rhythm without harmony — Humans are guardians of identity

We evolve our bonding in a culture. At the very crux of every culture is the rhythm in which we create, share and celebrate. The seasons and festivals are examples of these cultural events. A repetition that is not tested by time is merely a repetition of a task. It lacks the eccentric values that culture might hold to keep people together. This is the very reason why any new trend in the market demands recognition from the people and tries to sustain itself.

In an increasingly globalised world, culture and creative leaders are the guardians of identity. While there are new identities emerging as humanity is constantly marching towards modernity and identities from various demographics are colliding. Creative leaders play an important role in preserving the tapestry of cultures, ensuring that traditions and heritage continue to evolve and thrive.

This very nature is beyond the comprehension of AI’s capabilities. Mostly because it thrives on expressions that are cautiously made public. We as humans have a tendency to only show our good side, and AI reads only the tip of the iceberg of what the human mind is capable of thinking. Let alone the feelings that never materialise in something tangible. Said so, AI might be very good at processing data, but it has a long way to go to with individualistic emotions. It requires a deep understanding of human experience and nuances of culture.

Which brings us to the next role.

Storyteller: The power of art and storytelling that transcends boundaries.

I loved the experiment in Casey Niestat\’s vlog where he asked AI to write a script for his video, that too in his style. It supports the argument that I am going to present for the role of a storyteller.

[youtube https://www.youtube.com/watch?v=Ygj9vBF_WUk?feature=oembed]

We trade cultural value with storytelling and the possibilities are endless. Every person on this earth has a unique story to tell. Moreover, the same story can be told from multiple perspectives. This goes beyond permutation and combinations. The images that are carved on the temples of Badami do not follow a pattern, they follow stories. This intangible quality of human touch and Spontaneity defies AI’s calculations.

Leading with empathy: People over algorithms

I guess this is the point where I actually decided to take a path towards Luxury. A luxury product is not a product, it is a gift to the customer willing to receive it. Tailor-made, bespoke. It demonstrates the empathy to make a product that is not data-driven — but speaks directly to the person who wished it to be made.

Anyways, luxury is not the topic of the day but I can’t help but drift. Matter of habit.

Effective leadership, especially in the creative and cultural context often relies on empathy. They use this simple human element to build beautiful intricate connections within the team. This is especially true when you rely on the professions where people drive the change in the market. It can be a human connect project or a network marketing business where connecting with their teams and audiences on a personal level is required.

Empathy is the driving force behind collaboration, innovation, and the creation of content that resonates deeply. This thought partnership is not derived from demographical and psychographic data.

Parting thoughts: The zest to nurture the human spirit in the world of AI

The key takeaways are profound as we explore the qualitative implications of cultural and creative leadership in the world of AI. In the midst of discussions and arguments around the role of AI, one truth stands clear — roles of creative and cultural leadership are thriving, because they tap into the essence of what it means to be human.

It is crucial to embrace the role of creative leadership as a source of inspiration, innovation and connection that AI cannot replicate. In the AI-infused world, their roles are not just valuable — they are essential for nurturing the human spirit and shaping the future. Human stories, insights and artistic creation hold a special place in the AI-driven landscape of experiences.

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